YUM is the ticker symbol for Yum! Brands Inc., a publicly traded company. YUM is a restaurant owner, operator, franchisor and licensor that specializes in fast food. YUM owns KFC, Taco Bell, Long John Silvers, Pizza Hut, and A&W, and was founded in 1997.http://finance.yahoo.com/q/pr?s=YUM
Background
Yum! Brands Inc. was founded in 1997 as TRICON Global Restaurants Inc. but changed its name in 2002.