Professional wrestling organization World Wrestling Entertainment calls all its performers "superstars."
Brand Extension
When the WWE bought out rival promotion World Championship Wrestling, it effectively got rid of its only competition in major professional wrestling.
To maintain fan interest in the company, WWE owner Vince McMahon proposed a brand extension, where certain wrestlers would appear only on one of its three shows: Raw, SmackDown! and ECW.
Raw Wrestlers
SmackDown! Wrestlers
ECW Wrestlers
WWE Superstars Links
- Mahalo's Guide to the WWE Divas
- WWE.com: WWE Superstars
- Wikipedia: World Wrestling Entertainment Roster