The 2010 Apple Worldwide Developer Conference (WWDC) is June 7-11 at the Moscone Center in San Francisco, CA. Steve Jobs was the keynote speaker on June 7th where he announced the new iPhone called iPhone 4. The WWDC10 banner inside Moscone Hall has the slogan "The center of the app universe" so much of the keynote addressed new iPhone applications like FaceTime for video chat. Stay tuned to this page as announcements are made through the week.

The conference focuses on the following themes of interest to developers:

• Application Frameworks
• Core OS
• Developer Tools
• Graphics & Media
• Internet & Web

iPhone 4 during keynote (see keynote highlights). The new iPhone is now really a high-end smartphone.http://www.latimes.com/news/custom/topofthetimes/features/la-tr-topten-20100613,0,3777039.story

iPhone OS 4.0 now iOS 4 during keynote (see keynote highlights). The renaming signifies Apple's bet on a lightweight, efficient, and connected operating system for portable devices.http://www.latimes.com/news/custom/topofthetimes/features/la-tr-topten-20100613,0,3777039.story The real battle now is with Android 2.x.http://www.latimes.com/news/custom/topofthetimes/features/la-tr-topten-20100613,0,3777039.story

Safari Web Browser (Safari 5) – press release as "fastest" browser

Updates for Apple iPad iBooks - during keynote (see sidebar)

Winners of the 2010 Apple Design Awardshttp://www.macstories.net/news/apple-design-awards-2010-winners-announced/ (see sidebar) Notable was the absence of Mac OS-related applications.

Close enough to include - the Mac Mini was updated June 15th (no announcement).http://tech.fortune.cnn.com/2010/06/15/the-mac-mini-gets-a-100-face-lift/

Hoped for announcements on refreshes didn't happen for Apple TV, Mac OS X Snow Leopoard, and MacBook Air

Steve Jobs gave the keynote from WWDC 2010 lasting nearly two hours. Most of the time was spent on the new iPhone 4 and the iPhone 4 OS (renamed iOS). There was a brief segment on the iPad and new applications (see sidebar). An item of note was the news that Apple will sell its 100 millionth iOS device sometime in June. Absent from the keynote was the Safari 5 release (now available for download). In addition to pricing, eight major features of the new iPhone 4 were highlighted. Apple has posted a Quicktime video of the entire keynote speech.http://events.apple.com.edgesuite.net/1006ad9g4hjk/event/index.html

Pricing and Availability

The iPhone 4 available in black or white. Pricing with a two year contract (and $325 early termination fee) is $199 for 16GB or $299 for 32GB. The iPhone 3GS will continue to be sold for $99 but with the iOS4 (some features not available).

Steve Jobs said "AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early."

Pre-order starts June 15th. On sale beginning June 24th in five countries (US, France, Germany, UK, Japan). In July, sales begin in 18 other countries. The iPhone 4 should be available in 88 countries by the end of September.

Here are the eight features highlighted:

1) iPhone 4 Basics

• 9.3 mm (24% thinner than 3GS)
• Front camera
• Stainless steel
• Optical quality glass - scratch resistant
• Integrated antennas (Bluetooth, WiFi, GPS, UMTS, GSM)
• Quadband HSDPA/HSUPA
• up to 32GB storage
• 7.2 mbit down, 5.8 mbit up (if carriers support)
• Dual microphones
• 802.11n

2) Retina Display Increases pixel density four times to 326 ppi and the human limit is 300 ppi at 10-12 inches. iPhone 4 comes with 3.5 inch - 960 X 640 pixels but with Retina Display has 78% of pixels of an iPad. iOS 4 runs applications full size but with better rendering.

3) A4 chip - 40% more talk time (7 hours), 6 hours 3G browsing, 10 hours WiFi browsing, 10 hours video, 40 hours music, 300 hours standby

4) Gyroscope

3 axis gyro for pitch, roll, and yaw - combined with accelerometer 6 axis of motion sensing - CoreMotion API allows extremely precise location

5) Camera system

• 5 megapixel camera, backside illuminated sensor, 1.75 micron pixel size in sensor, 5X digital zoom camera app and tap to focus with LED flash.
• Records HD video - 720p at 30fps - tap to focus video with built-in video editing - one click sharing - LED flash can stay on while shooting video.
• Record, edit, share HD video from your phone
• iMovie for iPhone

6) iOS 4 is the new operating system - 100 new enhancements.

• Multi-tasking as expected, folders, retina display integration, mail (unified inbox and threading), enhanced camera and photo apps, deeper enterprise support.
• Adding Bing (default search?) - still have Google Search and Yahoo!
• Gold Master Candidate June 7th in developer's hands

7) iBooks to the iPhone 4.

• "Download the same book to all your devices for no extra charge"
• "iBooks automatically syncs your place, bookmarks, and notes"

8) iAds

• emotion + interactivity
• iAds keep you in your app
• built into iOS 4
• Apple sells and hosts the ads
• 60% revenues to developers paid via iTunes Connect

FaceTime

• Video calling - iPhone 4 to iPhone 4
• anywhere there is WiFi
• No set up required starting June 21st.

Interesting Tidbits From the Keynote

Crash and Splash: Over 500 laptops on WiFi caused the system to collapse preventing a demo. Steve Jobs asks everyone to close their laptops.

iOS 4 to iPhone 3GS (with less memory), iPhone 3G, iPod Touch (not all features supported)

The list of possible announcements include the following at WWDC 2010 gleaned from several sources:http://technofriends.in/2010/06/06/list-of-expected-announcements-from-apple-wwdc-2010/ http://mashable.com/2010/06/04/wwdc-preview/ http://www.vancouversun.com/technology/iPhone+Apple+more+tricks+sleeve/3119366/story.html http://theappleblog.com/2010/06/04/wwdc-2010-predictions/

1) Yes! iPhone 4G / iPhone HD — pretty certain given AT&T has no iPhone 3GS in stock

2) Yes! iPhone OS 4.0 — Has been in beta to developers since April.

3) New Macbook Air and Mac Mini — Refresh due - good time as any

4) Yes! Snow Leopard 10.6.4 — has been undergoing testing

5) Yes! Safari Web Browser (Safari 5) – Get some press over the Google Chrome

6) Kind of ! Patches for Apple iPad firmware — many early glitches

7) No! iPhone on the Verizon - denied by Verizon and no mention at keynote

8) No! Apple TV - watch out for Google TV

9) No! Mac Pro Update

As you can see from the annotations, many did not make it to the keynote and not announced during WWDC10.http://news.cnet.com/8301-27076_3-20007139-248.html

The educational component of the conference focuses on developers - not the products. These are the sessions and labs that developers will attend.

Application Frameworks

in-depth information about exciting technologies for building innovative, optimized applications for Mac OS X and iPhone OS such as porting your iPhone application to iPad, developing with Cocoa Touch, multitasking, iAd, and Apple Game Center

Core OS

Technologies that underpin iPhone OS and Mac OS X, including the low-level graphics layer, networking, security, and hardware level services that enable high-performance applications.

Developer Tools

Learn time-saving tips for managing the iPhone development process and latest compiler technologies

Graphics and Media

create rich, detailed 2D and 3D graphics, design cutting-edge games, take advantage of GPU computation, and produce platform-optimized audio and video experiences.

Internet and Web

leverage open web standards such as HTML5 and CSS3 to deliver premier web content in real-world scenarios. See advanced techniques for developing and debugging with Safari's integrated developer tools, implementing touch and gesture detection through JavaScript on iPhone OS.

Award winners went to makers of iPad applications, iPad games, and [free iphone games|iPhone games]].http://www.macstories.net/news/apple-design-awards-2010-winners-announced/

• Financial Times
• Doodle Jump from Lima Sky
• Brushes from Steve Sprang
• TabToolkit from Agile Partners
• Articles from Sophiestication
• Flight Control HD from Firemint
• 20 Minute Meals - Jamie Oliver from Zolmo
• Star Walk for iPad from Vito Technology
• Real Racing from Firemint
• Pinball HD from Gameprom

New iPad Features

• iBooks is adding new features for bookmarks, note taking and native PDF viewing.

• 5 million books downloaded from iBookstore in first 65 days or 2.5 books per iPad.

Games

• Zynga demonstrating Farmville for iPhone (more people play Zynga games than watched season finales of Lost and 24) - coming to the iPad end of June

• 3D rockstars on new Guitar Hero - multi-touch strumming demonstrated

Application Store

• Over 15,000 ipad apps submitted every week.

• 95% of the apps are approved within 7 days of being submitted

• 8500 native iPad apps

• The eBay application facilitate $2 billion dollars this year.

• Netflix for iPhone coming summer for free (#1 download for iPad).

• 5 billion total downloads on the App Store last week - US$1 billion paid to developers