The Wonderbra is a push-up bra designed to emphasize a woman's cleavage with angled cups that push the breasts together yet allow for a low neckline top. The bra is constructed with three piece cups and non-stretching, versatile straps. There are removable pads that can add volume when needed and underwiring to provide support.University of Michigan Business School: Sara Lee: Wonderbra
Fast FactsUniversity of Michigan Business School: [http://www-personal.umich.edu/~afuah/cases/case15.html Sara Lee: Wonderbra]
- Price range: $12-$32 Amazon.com: Wonderbras
- Introduced to the United States in May 1994
- Originally sold for $26
- Sold $120 million in the US the first year
History
Louise Poirier developed the Wonderbra for Canadelle, a Canadian lingerie company, in 1964.University of Michigan Business School: Sara Lee: Wonderbra
Introduction to the US
After Wonderbra sales surged in the United Kingdom in the early 1990s, it was introduced to the United States. It became available in May of 1994 and advertised with the slogan, "Look into my eyes and tell me you love me."University of Michigan Business School: Sara Lee: Wonderbra
