Will Wright

American video game designer Will Wright co-founded the game-development company Maxis along with Jeff Braun. He developed the Sims series: Sim City, The Sims and The Sims 2. One of his more recent games, Spore, took seven years to create.Popsci.com: The Wright Stuff(February 8, 2007) Moby Games: Will Wright

• "The positive aspects of gaming (include) creativity, community, self-esteem (and) problem-solving."—Will WrightWIRED: Dream Machines (April 2006)
• "Games usually start at a well-defined state and end when a specific state is reached. Players navigate this possibility space by their choices and actions; every player's path is unique."—Will WrightWIRED: Dream Machines (April 2006)
• "He comes up with the craziest idea you’ve ever heard, and when he’s finished explaining it to you the world looks crazy—he’s the only sane person in it"—Jeff Braun, former business partnerThe New Yorker: Game Master