Wieden+Kennedy

Wieden+Kennedy is an advertising agency located in Portland, Oregon. It was founded on April 1, 1982.http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4238012 It is currently held by the original owners, Dan Wieden and David Kennedy, both of whom are most known for their Nike slogan, "Just do it."http://blog.wk.com/2008/07/portland-ad-age.html Wieden+Kennedy is also responsible for the yellow LIVESTRONG bracelets for Lance Armstrong, and Cog, the Rube Goldberg-type commercial for Honda.http://www.wk.com/campaign/enginehttp://www.coloribus.com/adsarchive/tv-commercials/honda-accord-cog-5279055/ In 2005, Wieden+Kennedy reported $102.9 million in revenue worldwide—ranking 24th place out of the world's top advertising agencies. In 2007 revenues went down to just shy of $90 million.http://www.mediabistro.com/agencyspy/u-s-ad-agencies-ranked-and-filed_b757

Gunn Report listed Wieden+Kennedy as the world's most awarded ad agency in 2002.http://www.accessmylibrary.com/article-1G1-94085779/gunn-report-wieden-runs.html In 2007, Adweek awarded them the Global Agency of the Year Award.http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i55ff39a0bb8b6b74b50058818c44476d In 2009, Wieden+Kennedy was featured in Art&Copy, an inspirational film about the advertising industry in general.http://www.imdb.com/title/tt1333631/ Wieden+Kennedy currently runs a blog for every office it employs, in an effort to share industry-specific information and advice.http://www.wk.com/blogs In late 2010, they were commissioned by Nokia to create an ad campaign using Nokia's N8 camera. The campaign features miniature objects on a flat plane in various implied activities.http://www.wk.com/campaign/dot The ad agency is currently in the process of expanding the campaign, Life's a Moving Target for Target.http://www.wk.com/campaign/lifes_a_moving_target

Wieden+Kennedy is the ad agency behind the recent Old Spice commercials starring Isaiah Mustafa, which caused sales of Old Spice products to increase 107%.http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html Two days after the campaign videos launched, it had been viewed over 26 million times, making it the fastest growing viral video advertising campaign in existence.http://ryanwiancko.com/2010/07/15/and-the-oldspice-maneuver-is-created-blows-the-doors-off-of-advertising/ As of October 2010, videos from the campaign have been viewed over 150 million times.http://www.youtube.com/user/OldSpice In all, 186 video responses were scripted by Wieden+Kennedy and recorded from a shower set somewhere in Portland.http://ryanwiancko.com/2010/07/15/and-the-oldspice-maneuver-is-created-blows-the-doors-off-of-advertising/ The cost of the campaign was estimated at around $3 million.http://ryanwiancko.com/2010/07/15/and-the-oldspice-maneuver-is-created-blows-the-doors-off-of-advertising/