"Whopper Virgins" is a Burger King advertising campaign and "documentary," featuring people in remote locations who have never eaten a hamburger. The Whopper "virgins" will be given a taste test and they will give their "unbiased" opinion of which they like better, a Whopper or a Big Mac. Burger King created a website featuring Whopper Virgin promotional advertisements in late November 2008, complete with a countdown of days to the premiere of the "documentary" that's scheduled for release on December 7, 2008.Official Site: Burger King Whopper Virgins
Whopper Virgins Website
Prior to the release of the Whopper Virgins documentary, the campaign website featured images of people around the world with photo captions explaining Whopper Virgins: Official Site: Burger King Whopper Virgins
"To find out about America's Favorite Burger, we had to leave America."
"If you want a real opinion about a burger, ask someone who doesn't even have a word for a burger."
"Whopper or Big Mac? The Whopper Virgins will decide."
"Unbiased. Unbelievable. Undeniable."
"Real locations, real burgers, real Whopper Virgins."
"Watch the Whopper Virgins take their first bite."
"Conducted by independent, third-party researchers."
"See what people think when no one has told them what to think."
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Whopper Virgins is an advertising campaign by Burger King
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Features a documentary about people in remote locations who have never tasted a Whopper before
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Shortly after the advertisements premiered online, many bloggers began calling the Whopper Virgins campaign offensiveMetro.co.uk: 'whopper Virgins' Adverts Criticized (December 1, 2008)
