Wheaties is a General Mills brand cereal made of a mixture of wheat and bran baked into flakes. The brand is generally associated with sports and is famous for featuring professional athletes on the cereal's box.
Creation
Wheaties was created in 1922 as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills). By November 1924, after over 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by the Washburn head miller, George Cormack. The cereal was originally named "Washburn's Gold Medal Whole Wheat Flakes". However, the name was changed to "Wheaties" as a result of an employee contest.
Spokespersons
- Bob Richards - 1958
- Bruce Jenner - 1977
- Mary Lou Retton - 1984
- Walter Payton - 1986
- Chris Evert - 1987
- Michael Jordan - 1988
- Tiger Woods - 1998
Nutrition Facts
Serving Size: 1 cup
- Calories: 110
- Total Fat: 1g
- Cholesterol: 0g
- Sodium: 210mg
- Total Carbohydrate: 24g
- Dietary Fiber: 3g
- Sugar: 4g
- Protein: 3g
Wheaties Articles, History, and Trivia
Official Site: Wheaties History
The Great Idea Finder: Wheaties Cereal
Yahoo! Finance: Wheaties Fuels Runners at the LaSalle Bank Chicago Distance Classic (2007)
Suns.com: Nash Honored by Wheaties Cereal (2006)
MSNBC: Ohno, Cheek to Grace Wheaties Boxes (2006)
General Mills: Wheaties Hails Collegiate Football Traditions (2006)
ESPN Classic: Pair Share Breakfast of Champions (2001)
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