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- Introduced in 1924
- Original Name: Washburn's Gold Medal Whole Wheat Flakes
- Slogan: "The Breakfast of Champions"
- Began its association with sports in 1933
- First athlete to appear on box: Lou Gehrig
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Wheaties is a General Mills brand cereal made of a mixture of wheat and bran baked into flakes. The brand is generally associated with sports and is famous for featuring professional athletes on the cereal's box.
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Creation
Wheaties was created in 1922 as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills). By November 1924, after over 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by the Washburn head miller, George Cormack. The cereal was originally named "Washburn's Gold Medal Whole Wheat Flakes". However, the name was changed to "Wheaties" as a result of an employee contest.Spokespersons
- Bob Richards - 1958
- Bruce Jenner - 1977
- Mary Lou Retton - 1984
- Walter Payton - 1986
- Chris Evert - 1987
- Michael Jordan - 1988
- Tiger Woods - 1998
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Wheaties Questions
What is your most popular commercial memory? 3 Answers"Where's the beef? This is the commercial that stuck in my memory! Quote from Wikipedia: "First airing on January 10, 1984, "Fluffy Bun" featured three elderly... read more
Who was the first athlete to appear on the cover of a Wheaties box? 1 AnswerIf by "cover", you mean front, then it was Bob Richards. If by "cover" you just mean the box, it was Lou Gehrig. 1958 - First athlete depicted on the front of ... read more
Whatever happened to the Wheaties campaign? Athletes are still huge "role models"... Hmmm. 1 AnswerGood question. Some others still are, but they appear to be fewer and farther between. Better make sure an athlete is a good role model before having one on a W... read more -
Wheaties Articles, History, and Trivia
- Official Site: Wheaties History
- The Great Idea Finder: Wheaties Cereal
- Yahoo! Finance: Wheaties Fuels Runners at the LaSalle Bank Chicago Distance Classic (2007)
- Suns.com: Nash Honored by Wheaties Cereal (2006)
- MSNBC: Ohno, Cheek to Grace Wheaties Boxes (2006)
- General Mills: Wheaties Hails Collegiate Football Traditions (2006)
- ESPN Classic: Pair Share Breakfast of Champions (2001)
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On Twitter Powered by Twitter
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Better eat ur muhfuckin WHEATIES
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@KelJBell Never Eat Soggy Wheaties
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I had my Wheaties cereal this morning, but I'm having Total tonight. Ball St/Western Michigan UNDER 54. -Monopoly pick
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@iAmShamarioXx whoa who pissed in ur wheaties
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@islesrebelangel Ha, I know, it was unreal. Take any single period off the books, and he still had an amazing night. Man ate his Wheaties.
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