Retail giant Wal-Mart has announced a major new discount books program that will give customers up to a 50% discount on the top 200 selling books sold on Walmart.com. The company also planned to offer the top 10 pre-selling books online for as low as $9, including shipping, for a limited time.http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/?postversion=2009101615 http://weblogs.baltimoresun.com/business/consuminginterests/blog/2009/10/big_book_discounts_at_walmartc.html
All of the deeply discounted books that were being offered for $9 were new releases for November 2009.http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/?postversion=2009101615
Wal-Mart vs. Amazon: Price War
Shortly after Wal-Mart announced it was dropping prices on the most popular pre-releases for November 2009 to $10, online retailer Amazon also announced a similar deal. Wal-Mart countered by dropping its price to $9; Amazon did the same within hours. Both retailers were gearing up for a rush of holiday shoppers looking for potential book bargains.http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/?postversion=2009101615