• Steve Rubel is well known in the world of public relations. His blog, Micro Persuasion, focuses on integrating modern technology into the Public Relations field. When he was with the firm CooperKatz & Co. he helped businesses use blogs to promote their message. In the process he setup his own blog to catalog his experiences in the public relations industry.

• 1. Actively online since the late 80s
  2. First computer was an Atari 800
  3. Helps companies create a blogging strategy

• Quote

  "Although it's harder than it used to be to get noticed, startups can use blogging and other forms of technology to become part of the water cooler conversations that are relevant to their business. The key is not only to talk about your product/service but to connect to higher order themes that the community is talking about daily. Then you need to find a way to add value to that conversation in a meaningful way." Steve Rubel

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