• Occasionally, Starbucks will offer free coffee to its customers. From October 2-5, 2009, a special Starbucks promotion entitled some to get a free tall coffee from any participating Starbucks. To be eligible for the free cup of java, customers had to take the Starbucks VIA Taste Challenge, trying to determine which coffee cup contains the new VIA instant coffee. Those who participated got coupon for a free tall coffee that they could redeem starting October 2, 2009. The coupon also entitled them to $1 off the Starbucks VIA instant coffee.http://www.seattlepi.com/business/410607_starbucks28.html

• Starbucks Fast Facts

  1. Founded: 1971 http://www.starbucks.com/aboutus/Company_Timeline.pdf
  2. Corporate headquarters: Seattle, Washington http://www.starbucks.com/aboutus/Company_Timeline.pdf
  3. Product: Coffee
  4. Starbucks offers more than 30 varieties of its coffees http://www.starbucks.com/aboutus/Company_Factsheet.pdf
  5. Starbucks coffee is sold in Starbucks coffee houses and in grocery stores
  6. Number of stores: Starbucks operates more than 7,000 stores in all 50 U.S. states http://www.starbucks.com/aboutus/Company_Factsheet.pdf
  7. Starbucks also has stores in more than 40 countries http://www.starbucks.com/aboutus/Company_Factsheet.pdf

• Free Coffee from Starbucks?

  In October of 2009, Starbucks offered free coffee to customers who participated in a special taste test of the Starbucks VIA instant coffee.

  • Free tall coffee for those who taste test the new Starbucks VIA coffee
  • VIA was introduced in the U.S. and Canada on September 29, 2009
  • Free coffee coupon was available: October 2-5, 2009
  • Size of free coffee: 8 oz.

• Pike's Roast Free Coffee

  Starbucks offered free coffee to customers on April 8, 2008, to introduce their newest blend of java called Pike Place Roast. Speculation surrounding what the special promotion might be was generated over the weeks leading up to the event via a television advertising campaign that simply proclaimed, "04.08.08." It was revealed the day before the event that the company would be giving away eight-ounce samples of their new brand of coffee for 30 minutes, with the timing of the giveaway to take place simultaneously across all U.S. time zones.

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