• LRG, also known as Lifted Research Group, is an urban clothing line for men. The company also produces electronic accessories and sporting goods. The company was ranked number five on the 2007 Hot 500 List in Entrepreneur Magazine.

• 1. Founded in 1999
  2. Created by Jonas Bevacqua and Robert Wright
  3. Wright also worked for Quiksilver, O'Neil, and Katin
  4. Women's line is called Luxirie
  5. Headquarters: Lake Forest, California
  6. Company supports independent music
  7. In 2006 started making their clothing with organic cotton
  8. Designed the Sidekick III for T-Mobile in Fall 2006
  9. Clothing retail: $70 (Hoodies)

• The Look

  With a hip hop edge and sleek design, LRG's clothing consists of hoodies, t-shirts, jeans, and hats all with bold colors and painted graphics. Using mainly cotton and polyester, the line features the LRG logo with various slogans on shirts such as "Hustle and Grown" and "Short Days Long Nights".

• Competitive Brands

  • Rock and Republic
  • Vans
  • Billabong
  • Ed Hardy
  • Christian Audigier

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