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I Am Canadian was the slogan of the Molson brewing company from 2000-2005. The advertising campaign was launched with "The Rant," which featured "Joe Canadian" delivering a nationalistic speech that addressed common Canadian stereotypes while standing in front of a slide show of typical Canadian images.
The commercial became an instant cult classic, having effectively tapped into Canadian identity and national pride. "I am Canadian" clothing became popular and Jeff Douglas, the actor who played "Joe," performed "The Rant" live for enthusiastic fans in hockey rinks across the country. The ad spawned various imitations and parodies, including one from William Shatner.
The advertisement premiered on March 26, 2000, during The Academy Awards at which Robin Williams sang the song "Blame Canada" from the movie Bigger, Longer & Uncut.
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- Molson Canada is North America’s oldest brewery
- Campaign was retired shortly after Molson merged with Coors
- Ad aired in both the U.S. and Canada
- Directed by American Kevin Donovan
- Launched Jeff Douglas’ acting career
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I Am Canadian on Amazon
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I AM CANADIAN T-Shirt - 100% Fine Jersey Combed Cotton MENS / UNISEX T-Shirt - Sweat Shop Free (Large, Navy) - $24.95
Style 2001 American Apparel T-Shirt; 100% Combed Cotton - You can feel the difference between our high quality cotton and the cotton of other leading brands. Our cotton is noticeably softer and smoother because it's combed, spun tighter and...
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New " I Am Not Your Product , I Am Canadian " Canada Parking Sign Country - $8.99
This sign is made of indoor/outdoor weatherproof.040 polystryrene (plastic as thick as 2 credit cards on top each other).This sign comes with rounded corners and one hole at each end for hanging.This is a great gift.
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I Am a Bird Now - $14.98
I Am A Bird Now, is the second full-length album from extraordinary New York artist, ANTONY & THE JOHNSONS, and features contributions from both Antony's peers (RUFUS WAINWRIGHT, DEVENDRA BANHARDT) and heroes (LOU REED, BOY GEORGE). Their i...
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