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Google Analytics is a service provided by Google that tracks web statistics.
Some of Google Analytics features include tracking how users found a site by listing referral traffic from search engines, tracking what keywords were searched, how a site was explored, displays what links were clicked on and how long users were on the site. Google.com: What is Google Analytics?
Google Analytics is also integrated with AdWords. AdWords is used to create pay-per-click and targeted advertisements on sites for specific keywords. This feature is most helpful for internet marketing.
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- Developed by Google
- Launched: November 2005
- Contains over 80 reports
- Tracks web traffic, site visits and keywords
- Reports and settings are available through the Analytics tab
- Requires a Gmail account to log in
- Fully integrated with AdWords
- Google Analytics does not share it's information
- Latest version released May 17, 2007Google.com: What is Google Analytics?
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Google Analytics on Amazon
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Advanced Web Metrics with Google Analytics - $39.99
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest w...
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Actionable Web Analytics: Using Data to Make Smart Business Decisions - $29.99
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" ...
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Google Analytics 2.0 - $29.99
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance ...
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Web Analytics: An Hour a Day - $29.99
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on...
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Advanced Web Metrics with Google Analytics - $39.99
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest w...
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