• Despite the current economic crisis, Go Daddy, a company that sells Internet domain names, has chosen to continue their tradition of airing controversial, often racy, ads during the Super Bowl XLIII. Go Daddy CEO and founder Bob Parsons reports that, unlike years past, the company had two commercials pre-approved by NBC. The winning ad of the two was chosen by a vote on the company website. Parsons declined to disclose which ad was chosen, but said both pre-approved ads feature Indy driver and Go Daddy spokeswoman Danica Patrick.Phoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009) The winning ad was the "Shower" commercial.

    1. Go Daddy advertised during Super Bowl XLIIIPhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    2. Super Bowl XLIII will aired on NBC on February 1, 2009Phoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    3. Cost of: 30 ad during Super Bowl XLIII was estimated at $3 millionPhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    4. Go Daddy had two ads pre-approvedPhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    5. "Baseball" is a parody of baseball's steroid scandalPhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    6. "Shower" features Patrick and three college studentsPhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    7. The final ad selection was made via a vote on the company's websitePhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    8. Go Daddy will also carry on their tradition of airing Internet-only versions of their Super Bowl adsPhoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)
    9. Recent Go Daddy Super Bowl Ads feature Indy driver Danica Patrick
    10. Danica Patrick is a spokeswoman for Go Daddy
    11. Go Daddy's "Spot On" Super Bowl ad was rejected 10 times by Fox
    12. Estimated cost of: 30 "Spot On" Super Bowl ad: $2.7 million

  • Quote

    Viewers have come to expect our edgy Internet-Only versions on Super Bowl Sunday and this year’s online video really pushes the envelope.—Go Daddy CEO and founder Bob Parsons.Phoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)

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Entertainment  |  Super Bowl  |  TV