• FruCall is a free comparison shopping tool that can be accessed over the phone—by voice, text message, or mobile web. The service was launched in April 2006, though the company existed prior to that as a software developer for corporate data networks. In addition to consumer use, the FruCall system can be used as a data-search tool for private companies, providing access to selected users.

    1. Mobile comparison shopping tool
    2. Can be accessed by voice, text, or mobile web
    3. Free to use, but includes targeted ads
    4. Products indexed via ISBN number, barcode, or brand and model

  • How It Works

    Consumers can use FruCall to check prices, as well as purchase merchandise, in one of three ways: by calling 1-800-DO-FRUCALL, texting FRU11, or accessing www.frucall.com/m. Price comparisons are accessed via the product's ISBN number, barcode, or make and model. The service is free for users—the company's revenue comes from targeted advertising.

  • Steps

    • Voice: Dial 888-DO-FRUCALL (888-363-7822) and enter product ISBN or bar code number.
    • Text: Send barcode, ISBN, or make and model of the product to FRU11 (37811).
    • Mobile Web: Go to http://frucall.com/m and follow directions.