• Blogging is a form of digital communication that is posted on a website, usually available to be read by anyone with access to the Internet, in contrast to e-mail, which is a message directed to specific individuals. A blog usually consists of a reverse-chronological series of dated journal entries, and may include photos, videos and audio files. Bloggers frequently encourage dialogue with their readers by allowing them to post comments on the site.

• 1. Over 110 million blogs being tracked by TechnoratiTechnorati: About us
  2. 24% of all adults are reported to read blogsPew Internet: New numbers for blogging and blog readership(July 22, 2008)
  3. 9% of all adults are reported to have created a blogPew Internet: New numbers for blogging and blog readership(July 22, 2008)
  4. Jorn Barger claims to have coined the term "web blog" in 1997CNET: Blogs Turn 10-Who's the Father?

• Quotes

  "Blogs are powerful because they allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it."—TechnoratiTechnorati: About us

  "...And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology." —Simon DumencoAdvertising Age: A Blogger is Just a Writer with a Cooler Name(January 16, 2006)

  "In China, blogs enable millions of citizens to express their opinions with reduced political risk simply because of the sheer number of like-minded opinions online. Facing these independent voices, the old ideological machine starts to crumble."—Xiao QiangDaily Blog Tips:50 Thoughful, Funny and Polemic Blogging Quotes

  "Blogs can help bring humanity back into the workplace. We have become so concerned with communicating numbers and processes that employees have forgotten how to build relationships. How can companies ask employees to provide superior service and innovative thinking when everything they see and hear flies in the face of that? Blogs help create a culture that supports those behaviors." —Michael WileystoryCrafter: Nearly One-Third of Large Companies are Blogging, More Than One-Third Podcasting, Study Finds(January 16, 2006)

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