• Total Access is an online movie rental subscription program from the Blockbuster company. The program offers flexibility in obtaining movies, by allowing customers to order by mail only, or the option to exchange the movies in a physical store location. The company is considering offering a subscription plan, with an extra yearly fee, that would lower pre-rental prices. December 2007 subscription prices were $19.99 a month, for three DVD rentals by mail, and the ability to exchange up to five DVDs in a store. The prices increased to $34.99 for movies by mail and unlimited in-store exchanges. Blockbuster is in competition with the online movie rental company, Netflix.

• 1. Initial offering: November 2006
  2. 3.1 million subscribers vs 8.26 million Netflix subscribers
  3. Raised prices to diminish losses
  4. Price increase was responsible for a quadrupled fourth-quarter profit
  5. 80,000+ titles
  6. Rent Playstation 2, Playstation 3, Xbox, Xbox 360 and Nintendo Wii video games

• Total Access Plan

  1. Order and receive movies by mail
  2. Return movie by mail and a new movie ships when it is received-free shipping-no late fees
  3. Return movie to the store and a new movie ships immediately and you get a free in-store rental
  4. One free in-store rental coupon each month - $4 in-store late fee would apply if late

• Ads

  • Sign-up: Total Access Plan (Sponsored)

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