In 2007, Apple began selling a digital media receiver to consumers called Apple TV. The device allows for the user to play content from a variety of sources, such as the iTunes Store or from a local network, and projects the content onto a high-end output source, like an HDTV. The suggested retail price is currently $299.

1. 1st Units Shipped: March 21, 2007
2. Operating System: Mac OS X
3. Memory: 256 MB DDR2 SDRAM
4. Cost: $299.00 US

The concept is to allow customers to purchase movies, television shows, podcasts, YouTube video content, music, and more through iTunes as they normally would on a computer, then using the device make that content available to view on high-end television screens, such as HDTV. The device is a unit with significantly larger memory space than a typical computer, so that users can download and store content to watch at their leisure without taxing the existing disc space on their computer. Streaming of content is also a feature.

At the 2008 Macworld Conference Expo, Apple CEO Steve Jobs talked about significant updates to Apple TV, which he dubbed "Take Two". The concept allows for an all-new interface that allows users to download the above mentioned content without the need for a Mac or a PC. The user would do so directly through a subscription based service using the Apple TV unit as the host.

YouTube announced on January 15, 2009, that their online videos would be viewable on an assortment of devices including Apple TV, TiVo, Nintendo Wii and Playstation 3.Techcrunch: YouTube Comes To The Wii And PS3, But Not Xbox