Volkswagen Commercial: The Force

The pre-released Volkswagen Super Bowl XLV commercial features a child dressed as Darth Vader attempting to use "the force."http://www.youtube.com/watch?v=R55e-uHQna0 The miniature Vader goes about his house trying to use his mind to manipulate various objects. It does not work until he comes across the Volkswagen 2012 Passat, which seemingly responds to his command.http://www.youtube.com/watch?v=R55e-uHQna0

On average, a Super Bowl ad costs between 2.8 and 3 million dollars.c Volkswagen released its ad live on YouTube and Facebook in the days leading up to the game.c New York Times technology and society columnist Claire Cain Miller speculated that companies were releasing ads through social networking sites to get a lead on competition in YouTube's AdBlitz contest, which allows users to vote for their favorite Super Bowl ads.http://bits.blogs.nytimes.com/2011/02/04/super-bowl-ads-live-on-at-youtube-and-facebook/

Upon its release on YouTube, newspapers from across the world reported that the Volkswagen commercial had gone "viral".http://www.thesun.co.uk/sol/homepage/features/3392238/Little-lad-is-Laugh-Vader-web-star-Star-Wars-Super-Bowl-Advert.html A day before the game, the video had more than 10 million viewers. Within hours of its release, it became the most popular video on YouTube. CNET's internet columnist Daniel Terdiman enjoyed the ad, saying the high price to use the Star Wars character and music paid off. http://news.cnet.com/8301-13772_3-20030425-52.html While Mae Anderson from Associated Press said the ad expressed Volkswagen's trademark "whimsy."http://www.msnbc.msn.com/id/41412719/ns/today/

Six-year-old Max Payne won the hearts of millions during his pint-sized rendition of Darth Vader from Star Wars in the Volkswagon Super Bowl commercial. Payne had never