The pre-released Volkswagen Super Bowl XLV commercial features a child dressed as Darth Vader attempting to use "the force."http://www.youtube.com/watch?v=R55e-uHQna0 The miniature Vader goes about his house trying to use his mind to manipulate various objects. It does not work until he comes across the Volkswagen 2012 Passat, which seemingly responds to his command.http://www.youtube.com/watch?v=R55e-uHQna0
On average, a Super Bowl ad costs between 2.8 and 3 million dollars.c Volkswagen released its ad live on YouTube and Facebook in the days leading up to the game.c New York Times technology and society columnist Claire Cain Miller speculated that companies were releasing ads through social networking sites to get a lead on competition in YouTube's AdBlitz contest, which allows users to vote for their favorite Super Bowl ads.http://bits.blogs.nytimes.com/2011/02/04/super-bowl-ads-live-on-at-youtube-and-facebook/
Volkswagen Commercial: The Force
The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars™ score to create an emotional commercial.
Volkswagon Commercial: The Force Response
Upon its release on YouTube, newspapers from across the world reported that the Volkswagen commercial had gone "viral".http://www.thesun.co.uk/sol/homepage/features/3392238/Little-lad-is-Laugh-Vader-web-star-Star-Wars-Super-Bowl-Advert.html A day before the game, the video had more than 10 million viewers. Within hours of its release, it became the most popular video on YouTube. CNET's internet columnist Daniel Terdiman enjoyed the ad, saying the high price to use the Star Wars character and music paid off. http://news.cnet.com/8301-13772_3-20030425-52.html While Mae Anderson from Associated Press said the ad expressed Volkswagen's trademark "whimsy."http://www.msnbc.msn.com/id/41412719/ns/today/
Volkswagen Commercial: The Force Videos
All content is created and distributed by NBC-Universal and Today show. Child actor Max Page, along with his mother Jennifer, talks to TODAY's Meredith Vieira and Matt Lauer about starring in the hit Super Bowl Volkswagen commercial and his battle with heart disease.
Volkswagen Commercial: Darth Vader Unmasked
Six-year-old Max Payne won the hearts of millions during his pint-sized rendition of Darth Vader from Star Wars in the Volkswagon Super Bowl commercial. Payne had never