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A relatively new form of marketing, viral marketing focuses on increasing brand awareness through people passing the brand's message on to other people. Viral marketing often comes in the form of online videos, online games, eBooks, free software, or social network applications. Marketers utilizing viral marketing are attempting to make their message spread exponentially among preexisting social networks.
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Fast Facts
- Term coined by Harvard professor Jeffrey F. Rayport in 1996
- Viral marketing is intended to be spread like a computer virus or pathological virus
- Multi-level marketing was an early form of viral marketing
- Viral marketing primarily occurs on the internet
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Burger King
Another successful viral marketing campaign was Burger King's The Subservient Chicken, which became popular in 2004. Visitors to the website could give commands to a video of man in a chicken suit, and he would obediently (and often comically) carry them out. Delighted users recommended it to their friends, sending millions of people to the Burger King site. -
Quotes
- "Viral marketing has become the Holy Grail for Internet marketers looking to copy the success of Hotmail or ICQ. Most everyone wants to take his or her product and 'make it viral.'—Blake Rohrbacher, ClickZ
- "We're all involved in the future of advertising. Anyone with a video blog is, potentially, just one irresistible offer away from becoming a corporate stooge, a sock puppet, a product placer, an astroturfer, a shill. An industry that once confined itself to Madison Avenue is now operating from your town, your street, your bedroom."—Wired
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Managed By: eatthatpopcorn
Managed Since: 10/23/2009
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Managed Since: 10/23/2009
Views: 0
Money Earned: M$0.77
Page revenue is subject to change as we obtain data from our partners
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The Mahalo Top 7
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ClickZ: The Power of Viral Marketing
clickz.com (November 08, 2000) -
Article: The Six Simple Principles of Viral Marketing
wilsonweb.com (February 01, 2005) -
Wikipedia: Viral Marketing
en.wikipedia.org -
MarketingSherpa: Viral Marketing 2007 Hall of Fame
marketingsherpa.com -
2006
marketingsherpa.com -
Copyblogger: Viral Marketing for Blogs
copyblogger.com -
Wired: Sock Puppets Keep It Shill on YouTube
wired.com (May 08, 2007)
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ClickZ: The Power of Viral Marketing
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Viral Marketing on Twitter Powered by Twitter
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working with a CPA. Helping him create a viral marketing plan that will take his business to the next level! I love my job...
@NateBloom | November 12, 2009 12:02 AM -
Hey: INSANELY Viral Twitter http://bit.ly/3uy20B Marketing System
@gerardtremeau | November 12, 2009 12:01 AM -
Hey All. *INSANELY* Viral Twitter Marketing Follower System http://bit.ly/Ve2hP :)
@AwesomeHost | November 12, 2009 12:01 AM -
@pallaviade current genX thrives on viral marketing! Monkey see, monkey do. Monkeys' patents buy. Indian street cleaners wear better.
@Rak35h | November 11, 2009 11:42 PM
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Questions and Answers About Viral Marketing | View All | Ask a Question
View All Viral Marketing Questions (914) | Ask a Questionwhats are some of the differences between a commercial and a viral video? (3 Answers)This question really gets to the heart of an ongoing debate within the advertising community. I run a weekly marketing podcast, called The BeanCast, that has discussed this issue many ... read moreHow can we virally pass the word of the slaughter of sharks? (2 Answers)To take advantage of the possibility of a viral campaign, you have to create something that people will want to pass to their friends. Usually, this is a short video ... read moreIs India an emerging market for automobiles? (3 Answers)India has growing middle class population approx 300 millions with increasing purchasing price .There is soaring demand of automobiles as we see a new entrant in Indian Automobile scene be ... read more
Ask a Question about Viral Marketing 140 characters
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Viral Marketing on Amazon | View All
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How to Create An Out-Of-Control Viral Marketing Campaign! - $4.88
“Powerful Techniques On Viral List Building, Affiliate Marketing And Brand Name Building While Leveraging On The Internet!” This book will briefly tell you about viral marketing techniques and how to utilize them to generate lots of com...
Amazon -
Viral Marketing: Potential and Pitfalls - $64.00
The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of...
Amazon -
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution - $45.95
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the r...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - $16.95
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with th...
Amazon
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