Victoria's Secret

    • Stock symbol: LTD (NYSE)
    • Annual revenue (2007): $3.7 billion
    • Founder: Roy Raymond
    • Year established: 1977
    • Industry: Apparel
    • Phone: (614) 577-7000
    • Fax: (614) 577-7844
    • HQ: Columbus, Ohio
    • CEO: Lori Greeley
    • CFO: Bill May
    • Chief Creative Officer: Ed Razek
    • Over 1,000 locations
    • Marketing done by Victoria's Secret Angels models
  • A retailer of lingerie, clothing and beauty products, Victoria's Secret is the largest business unit and brand of Limited Brands Inc. In addition to retail stores, products can be purchased online or through a mail-order catalog.
  • Key Dates

    1. 1977: Raymond opens first store in San Francisco, CA
    2. 1982: Victoria's Secret is sold to The Limited
    3. 1990s: Becomes largest lingerie retailer
    4. 2004: PINK brand is launched

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