Vanity Googling is the act of searching for one's own name (given name, surname, full name, pseudonym, screen name, etc) on Google to see what results display.

1. Also known as Egosurfing, vanity searching, egosearching, egogoogling, autogoogling, self-googling, or Googling yourself
2. Pew Internet and American Life Project Study claims 47 percent of U.S. adult Internet users have looked for information about themselves through Google
3. Internet users are also researching friends, co-workers and romantic interests
4. Women are more likely to research someone they are dating

• Wikipedia: Egosurfing
• Google News: Vanity Googling
• BuzzFeed: Vanity Googling
• CNN Money: You're only as good as Google says you are (December 24, 2007)
• CNN.com: Study: More Americans Googling themselves (December 17, 2007)
  • Although more than twice the amount of people in 2002 have have looked for information about themselves online, Pew researchers were surprised that the number wasn't higher.
• University of Buffalo: "Self-Googling" Isn't Just Vanity (December 17, 2007)
• Associated Press: Study: Googling Oneself Is More Popular (December 16, 2007)
  • Researches also found that teenagers were more likely than adults to restrict access to their online social network profiles like Myspace or Facebook.
• Ars Technica: Googling yourself: Not as vain as some think, say researchers (December 16, 2007)
• TechCrunch: Do You Use Google For Vanity Searching? You're Not Alone (December 16, 2007)
• Wired: Your Ego Just Took a Blow (2001)
• USC Annenberg: ?Ego-Surfing? derides valid, prudent activity (2000)

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