USA purchased a sixty-second advertising spot to air during the Super Bowl on February 1, 2009. The ad featured characters from such hit USA series as Monk, Burn Notice and Law & Order: Criminal Intent, in promotion of USA's famous slogan: "Characters Welcome."TV Week: USA's Super Bowl Spot Builds on Characters
Quotes
"NBC has a corporate mantra about cross-promotion. It's very much a part of their DNA. But there's not a lot of evidence that it adds much."—Tim Brooks, TV HistorianTV Week: USA's Super Bowl Spot Builds on Characters
"One of the great things about being at NBC Universal is the fact that we do a really great job cross-promoting our properties, especially between NBC and USA, because the audiences are so similar."—Chris McCumber, executive VP of MarketingTV Week: USA's Super Bowl Spot Builds on Characters
USA Super Bowl Ad Video
- Video will be posted as soon as it becomes available.
References
Fast Facts
-
Fact:
Aired February 1, 2009
-
Network
-
Fact:
Aired right after Super Bowl XLIII
-
Fact:
-
Will feature characters from ''Monk'', ''Burn Notice'' and ''Law & Order
Criminal Intent
-
Commercial Tagline
-
Fact:
-
Fact:
Will feature Tony Shalhoub, Jeff Goldblum, Jeffrey Donovan, Debra Messing, Mary McCormack
