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- Aired February 1, 2009
- Network: NBC
- Aired right after Super Bowl XLIII
- A 30 second spot during the Super Bowl costs $3 millionTV Week: USA's Super Bowl Spot Builds on Characters
- Will feature characters from Monk, Burn Notice and Law & Order: Criminal Intent
- Commercial Tagline: “Characters so original, they stick with you.”TV Week: USA's Super Bowl Spot Builds on Characters
- USA will aired a full-length version of the ad on USA after the Super BowlTV Week: USA's Super Bowl Spot Builds on Characters
- Will feature Tony Shalhoub, Jeff Goldblum, Jeffrey Donovan, Debra Messing, Mary McCormack
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USA purchased a sixty-second advertising spot to air during the Super Bowl on February 1, 2009. The ad featured characters from such hit USA series as Monk, Burn Notice and Law & Order: Criminal Intent, in promotion of USA's famous slogan: "Characters Welcome."TV Week: USA's Super Bowl Spot Builds on Characters
Quotes
"NBC has a corporate mantra about cross-promotion. It's very much a part of their DNA. But there's not a lot of evidence that it adds much."—Tim Brooks, TV HistorianTV Week: USA's Super Bowl Spot Builds on Characters"One of the great things about being at NBC Universal is the fact that we do a really great job cross-promoting our properties, especially between NBC and USA, because the audiences are so similar."—Chris McCumber, executive VP of MarketingTV Week: USA's Super Bowl Spot Builds on Characters
