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• Urchin Software is web anayltics software from Google, intended for use by larger organisations. It provides insight into website traffic and visitor behaviour for the purpose improving site design to achieve buisness goals such as maximising revenue.

  Urchin was originally developed by the Urchin Software Corporation, but was sold to Google in 2005.Google: Urchin Software.

  Urchin is related to Google Analytics which is a free version suitable for many sites. Unlike Googe Analytics, Urchin is hosted on an organisation's own servers, and requires specialist technical expertise to install.

  A free trial of Urchin can be downloaded from the Google site, but a full license costs $2,995 and is only available through authorised Urchin consultancies.

• Fast Facts

  1. Urchin founded in 1995Google: Urchin Software
  2. Sold to Google in 2005Google: Urchin Software
  3. Google released Urchin 6.6 in June 2009https://secure.urchin.com/helpwiki/en/Urchin_6.6_Changelist
  4. Free version Google Analytics

• Urchin Software Features

  • In-house FlexibilityGoogle: Features
  • Great for IntranetsGoogle: Features
  • Pagetags or IP+User AgentGoogle: Features
  • Advanced Visitor SegmentationGoogle: Features
  • Geo-TargetingGoogle: Features
  • Funnel OptimizationGoogle: Features
  • Complete Conversion MetricsGoogle: Features
  • Keyword AnalysisGoogle: Features
  • A/B TestingGoogle: Features
  • Ecommerce AnalyticsGoogle: Features
  • Search Engine Robots, Server Errors and File Type ReportsGoogle: Features
  • Visitor History DrilldownGoogle: Features

• Related Pages on Mahalo

  Google | Web Analytics | Google Analytics | How to Use Google Analytics for Beginners

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