An ad for the Disney-Pixar film Up! aired during the second quarter of Super Bowl XLIII on February 1, 2009. The movie features the voice of Ed Asner as an elderly man who turns his house into a hot air balloon and flies it to South America.
Along with the Super Bowl commercials for Angels and Demons, Monsters vs Aliens and Star Trek, Up! debuted new footage unseen in previous trailers.Variety: Super Bowl Push (January 8, 2009)
Film Synopsis
- Up! is the story of a 78-year-old balloon salesman, Carl (voiced by Ed Asner). Carl has always wanted to travel to South America and finally accomplishes his life-long dream when he ties thousands of balloons to his house and flies away. Carl discovers Russell (voiced by Jordan Nagai), a 9-year-old boy, has stowed away, so the two of them are off on the adventure together.Official Site: Up!
Quotes
- "The official description from Pixar describes our hero as the kind of guy who "travels the globe, fights beasts and villains, and eats dinner at 3:30 in the afternoon" -- aww, I'm sold on the cuteness already."—CinematicalCinematical: First Picture from Pixar's Up! (January 29, 2009)
Up 2009 Super Bowl Ad
- YouTube Video: Up! Trailer (Time: 1:43)
Featured Video
References
Fast Facts
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Super Bowl XLIII airs
February 1, 2009 at 6 p.m. ET/ 3pm PT
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Network
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Game will be played at Raymond James Stadium in Tampa, Florida
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Approximately 100 million viewers are expected watch the 2009 Super BowlVariety: Super Bowl Push (January 8, 2009)
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Each 30 second commercial spot comes with an estimated $3 million price tagVariety: Super Bowl Push (January 8, 2009)
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Film release date
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Directed by Pete Docter and Bob Peterson
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Studio
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The film will be available in Disney Digital 3-D in select theatersOfficial Site: Up!
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Up! stars Ed Asner, Christopher Plummer, Jordan Nagai and John RatzenbergerOfficial Site: Up!
