Rumors of an iTunes subscription model that allows unlimited downloads for a fee started online after the publication of a Financial Times article in March 2008.Financial Times: Apple Mulls Unlimited Music Bundle (March 18, 2008) Though the claims have been denied, allegedly Apple will be offering a $129.99 yearly subscription service that allows users to download as many songs as they please.CNET News: Rumored iTunes Subscription Would Be a Bargain (August 21, 2008)