Universal Orlando Resort aired a commercial for its newest theme park, the Wizarding World of Harry Potter, during Super Bowl XLIV on Sunday, February 7, 2010. The 30 second ad, which features two children riding brooms through models of Hogwarts Castle and Hogsmeade Village, was broadcast during the first half of the Super Bowl. Daniel Radcliffe, who plays boy wizard Harry Potter, appears briefly in the ad.http://www.orlandosentinel.com/business/orl-superad2909jan29,0,3283682.story http://www.youtube.com/watch?v=k9frNarIeWs

The Wizarding World of Harry Potter will be located in Universal's Islands of Adventure park. It is slated to open in the spring of 2010. The 20-acre park, rumored to cost upwards of $265 million, will feature Harry Potter-themed rides and attractions.http://www.nytimes.com/2009/09/16/business/media/16harry.html?_r=1

February 1, 2009 Super Bowl XLIII Promising an unprecedented offer, Universal Orlando Resort ran a 30-second spot during Super Bowl XLIII. Entitled "Inner Hero", it depicted a man mirroring a small boy in a cape doing superhero poses. The ultimate offer was a free 7 day ticket and was announced at the end of the commercial. Universal gave away 100,000 tickets and paid $3.0 million per 30 seconds to air the ad.