TRUTV Super Bowl Ad

TRUTV purchased ad time to run a 30-second commercial during the 2010 Super Bowl. The ad appeared during the second quarter, and promoted the show Full Contact. This cable network show is a behind-the-scenes look at the real NFL, exposing the inner workings of how the league runs its games and what happens at several levels of operation. The show was scheduled to premiere on Monday, February 8, the day after the Super Bowl.http://www.trutv.com/shows/nfl_full_contact/index.html

TRUTV, formerly known as Court TV, is a cable network run by Turner Broadcasting System, Inc., and owned by Time-Warner. Its programming is based around "real-life" programming that tells non-fiction, behind-the-scenes stories of different people, places, and events.http://www.trutv.com/about/index.html

The advertising time purchased by TRUTV for Super Bowl XLIVis marks the first time this network aired an ad during a Super Bowl, and breaks with network tradition, allowing a competing cable station to run an ad that includes program time and date.http://adage.com/superbowl10/article?article_id=141168