True Religion

True Religion is an American designer jean company established by Jeffrey and Kym Lubell in 2002. Their style is inspired by the 1970’s style of jeans. While they participate in the premium denim segment of the fashion market their line of clothing has expanded into other apparel including jackets, shirts, t-shirts, fleece, skirts, handbags, blazers and accessories for men, women and children. True Religion Apparel Inc designs, develops, manufactures, markets, distributes and sells it’s own line of clothing. http://www.truereligionbrandjeans.com/company_profile.html http://www.truereligionbrandjeans.com/store/productslist.aspx?categoryid=1002&Page=0

The True Religion line of clothing now sells in over 50 countries including North America, South America, Europe, Africa and the Asia/Pacific regions. In New York the clothing is sold at such stores as Barneys New York, Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue. They are also sold at many other high end stores throughout the United States. http://www.answers.com/topic/true-religion-apparel-inc

Jeans are made from mainly denim and were first produced as a work pant for laborers and farmers in the 1800s. By 1850 Levi Strauss began selling jeans to mining camps in California and soon were called Levi's. Teaming with tailor Jacob Davis, the two began adding seams, pockets, and copper rivets to the jeans and by 1873 patented the concept. Since then jeans have become a staple in the wardrobes of men, women, and children with prices ranging anywhere from $20 - $500 for a pair depending on designer.

The premium denim niche of the fashion world is one that's full of competition. In addition to new brands frequently coming on the scene, many established brands are trying to grow and expand their clothing lines to extend their fashion reach beyond just jeans. Some True Religion competitors in the market include 7 For All Mankind, Diesel, Hudson, Miss Sixty, William Rast, Lucky Brand, Calvin Klein and Levis.