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• True Religion Sale is a page dedicated to the best online sale links on True Religion jeans, merchandise and clothing. True Religion apparel features a "commitment to perfect fit, timeless style and that hippie bohemian chic flare" in premium denim and casual sportswear.Official Site: True Religion Jeans Profile

• Fast Facts

  1. Founded in 2002
  2. Founder: Jeffrey LubellOfficial Site: True Religion Jeans Profile
  3. 2003: Company went publicLA Times: His True Religion Jeans (February 1, 2009)
  4. Listed on the NASDAQ stock exchange as TRLG
  5. Lubell wanted to refine jeansOfficial Site: True Religion Jeans Profile
  6. Inspired by 1970s jeans style, the True Religion Jeans line features quality, American-made, great fitting jeans wearOfficial Site: True Religion Jeans Profile
  7. In 2009, the price of a pair of True Religion Jeans retailed for between $172 to $500 a pairLA Times: His True Religion Jeans (February 1, 2009)
  8. Licensed products include shoes, hats, handbags, swimwear and fragranceOfficial Site: True Religion Jeans Profile
  9. True Religion has boutiques in many major U.S. cities
  10. The True Religion logo depicts Buddha playing an acoustic guitar while giving the thumbs up sign

• Launching True Religion

  • Jeffrey Lubell originally persuaded the vice president of menswear of the Los Angeles Fred Segal store to carry 24 pairs of True Religion jeans. Unfortunately, only two pairs of the jeans were sold during the first month. Lubell decided to give the Fred Segal's sale associates free samples of the jeans in exchanged for wearing them in the store. The marketing was successful and the remaining 22 pairs were sold. Lubell gave free pairs of jeans to people around the world as part of his grass roots marketing campaign.LA Times: His True Religion Jeans (February 1, 2009)

• Collections

  • Jeans
  • Knit and woven sportswear
  • T-Shirts
  • Western shirts
  • Sweatshirts
  • Sweatpants
  • Footwear
  • Headwear
  • Handbags
  • Swimwear
  • Fragrance

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