Tostitos is a brand of tortilla chips produced and distributed by the Frito-Lay company. Frito-Lay, a division of the PepsiCo corporation, specializes in the production and sale of popular snack food items, like corn and potato chips, dips, cookies, and other snacks. http://www.pepsico.com/Company/Our-History.html
Tostitos tortilla chips are made exclusively of 100% pure white corn. The corn is ground, molded by the use of proprietary techniques, then fried in oils that are high in unsaturated fats and low in saturated fats, and have zero grams of trans fat. After the tortilla chips have cooked, they are covered in a light dash of salt. http://www.fritolay.com/tostitos/index.html#/products The Tostitos brand uses the phrase ‘3 simple ingredients’ in their advertising for their tortilla chips, emphasizing the snack as a healthier alternative.
Tostitos brand tortilla chips were first introduced to a limited market in 1979, with national distribution two years later in 1981. http://www.fritolay.com/tostitos/index.html#/products
Since the introduction of the original Tostitos brand tortilla chips, a variety of flavors have been introduced, including Tostitos Multigrain made with grains and whole wheat, and Tostitos Scoops which are designed to resemble small bowls, making them suitable to hold large amounts of dip. http://www.fritolay.com/tostitos/index.html#/products The brand also introduced a line of dips and salsas that can be eaten along with the tortilla chips.
Tostitos tortilla chips are traditionally served as a snack or party dish, along with a variety of flavored salsas and dips.
Tostitos Background and History
The Frito-Lay company began development on the Tostitos brand in the late 1970’s. They introduced the original flavor of Tostitos tortilla chips in 1979 to a limited market. With such a positive response to the product, Frito-Lay released the Tostitos brand to the national market in 1981. http://www.pepsico.com/Company/Our-History.html Since the brand's introduction, Tostitos has introduced and subsequently discontinued a number of different flavored tortilla chips. The brand later released a small line of flavored salsas and dips, which they advertise in conjunction with their tortilla chips.
In 1995 the Tostitos company began sponsoring the Fiesta Bowl. The game being one of the four bowl games that make up the Bowl Championship Series in college football. The Fiesta bowl is traditionally played in Arizona, opening at the Sun Devil Stadium in Tempe, Arizona and remaining there until 2006. Then, moving to University of Phoenix Stadium in Glendale, Arizona in 2007. http://sports.espn.go.com/ncf/bowls06/bowls?game=fiesta
Tostitos Serving Suggestions
Tostitos tortilla chips come ready to eat, and can be served directly from their bag. The chips can be warmed slightly by placing them on a baking sheet in a low temperature oven for several minutes. http://www.fritolay.com/tostitos/index.html#/recipes
The tortilla chips can be served alongside a variety of salsa and dips.
Tostitos - 3 Ingredients Commercial
This video features a Tostitos brand commercial from their ‘3 ingredients’ campaign. In it, the customer reads the ingredients of another brand of tortilla chips, and it put off by the number of ingredients used. She reads the nutrition facts of the Tostitos bag and discovers that the chips are produced using only 3 all-natural ingredients, prompting her to purchase them