Tokidoki

Tokidoki is a designer brand inspired by the Japanese lifestyle. The line includes a variety of products including handbags, apparel, jewelry, toys and more. Created by Simone Legno, Pooneh Mohajer, and Ivan Arnold, the line joined with LeSportsac in 2006 to create a line of limited edition handbags

The Characters

The tokidoki line depicts artwork by Simone Legno who created the variety of characters found on the clothing and other accessories. There are three notable worlds, The Cactus Friends, The Moofia, and Adios & Ciao Ciao. The Cactus Friends are Sandy, Sabochan, Bastardino, Polpettina, Bruttino, Carina, and the Cactus Pup Series. The Moofia are Mozzarella, Leche, Latte, Mou Mou, Soya, and Choco. Adios & Ciao Ciao are depicted as The Grim Reaper and his girlfriend.

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