This video is a thirty second commercial by Nike which features golfer Tiger Woods. It aired on ESPN and the Golf Channel on April 7, 2010, one day prior to Woods' return to professional competition since his sex scandal forced him to take a leave from the game. The commercial is shot in black and white and features a voice recording by Woods' late father, Earl Woods.
Spoof Version of Tiger's New Nike Ad
This video is the spoof-version of Tiger Woods' new Nike advertisement. In this version of the ad—or what the YouTube video calls the "B Side" of the original ad—one of Tiger Woods' voicemail messages to a mistress plays aloud while the original ad video runs as normal. In the voicemail message, Woods asks his mistress to "take her name off of her phone." Woods' wife, Elin Nordegren, apparently saw the mistress' name after looking through his phone.
On April 7, 2010, Nike Inc began airing a television commercial on the ESPN network and the Golf Channel which features golfer Tiger Woods. It is the first television commercial in which Woods appears since the golfer's sexual indiscretions became public in 2009.http://www.nytimes.com/reuters/2010/04/07/sports/sports-us-nike-tiger.html?_r=1
The commercial is a thirty second spot shot in black and white. As the commercial opens, Woods is centered in the shot as the camera zooms in slightly to square him in the frame. During this time a voiceover can be heard. This voice belongs to Tiger Wood's late father, Earl Woods, who passed away in 2006.
In the voice recording, Earl Woods says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything."
Throughout the commercial, Tiger Woods does not utter a word, he remains standing in front of the camera, wearing a cap with the Nike logo.
The commercial ends with the scene fading to black and the Nike logo appearing centered on the screen.
Timing of the Commercial
The commercial was timed for release one day prior to Woods' return to professional golf competition in the 2010 Master's Tournament in Augusta, Georgia.
Derek Kent, a spokesman for Nike said, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."http://www.nytimes.com/reuters/2010/04/07/sports/sports-us-nike-tiger.html?_r=1
Nike has become the first of Woods' former sponsors to display him in any from of advertising since his extramarital affairs became public. Other sponsors, such as AT&T and Gatorade have actually terminated Woods as a spokesperson.
In a press conference held on April 5, 2010, Woods stated that, "Hopefully I can prove to the other companies going forward that I am a worthy investment, that I can help their company grow." http://www.nytimes.com/reuters/2010/04/07/sports/sports-us-nike-tiger.html?_r=1
Nike has not commented as to whether or not the commercial will be introduced to other networks or if it will be broadcast during the Masters Tournament itself.
Tiger's Nike Ad: The Spoof Version
Within one day after the original Nike Tiger Woods ad was released on YouTube, someone made a spoof version. While the ad's video plays as it does in the original version, Tiger Woods' voicemail message to a mistress is heard. In the voicemail message, Woods asks his mistress to "take her name off of her phone." It would appear that Woods' wife, Elin Nordegren, saw the mistress' name after looking through his phone and Tiger therefore became concerned.
References
Fast Facts
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First Aired
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Aired On
ESPN and the Golf Channel
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Film Style
Black and white
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Duration
30 seconds
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Fact:
The commercial incorporates a voice recording of Earl woods, the deceased father of Tiger Woods
