The Golden Compass Toys

Categories: Products | Kids & Toys | Toys
  • Golden Compass Toys are based on the 2007 fantasy film The Golden Compass. The film, adapted from the award-winning novel by Philip Pullman, was elaborately rendered on-screen—reportedly to the tune of $180 million—but a box office disappointment. The expected hit yielded a flood of merchandise, ranging from stuffed animals to expensive collector's miniatures.
  • Available Toys

    Toys included in the film's merchandising campaign range from an electronic alethiometer (the "golden compass" used by the film's young heroine to tell the future), to a Digi-Daemon (an LCD device resembling the Tamagotchi electronic pet), to stuffed polar bears (based on the character Iorek), to both high- and low-end lines of action figures ($10-$200).

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