Teleflora Super Bowl Ad

Teleflora's 30-second ad features country singer Faith Hill in a recording studio with a sound technician, advising him on what to right on his Valentine's Day bouquet to his girlfriend Kim. Hill urges him to write what is in heart. With Hill over his shoulder, he writes to Kim: Your rack is un-real. The advertisement concludes with the tag line "Teleflora says it beautifully. Because frankly you can't." The last frame points to the Teleflora landing site, home of the Faith Hill collection.

For the third year in a row, a Teleflora TV commercial will grace the Super Bowl. According to Teleflora's press release, "this is one commercial that many football fans won't mind watching." Country music Faith Hill is the star of the brand-new commercial. To debut on Super Bowl XLV on FOX on February 6, 2011, the clip will introduce the artist's new Teleflora floral collection. It will also feature her Valentine's Day flower assortment. The 30-second clip will feature Hill in a recording studio assisting a sound technician in his Valentine's Day dilemma. Billed as "The Collection by Faith Hill," the singer's floral collection was made to reflect her character. An assortment of six unique floral arrangements for Valentine's Day were included, along with various other bouquets for other holidays and everyday occasions.http://www.teleflora.com/flower-news/post/teleflora-super-bowl-ads-to-feature-faith-hill-800336285.aspx

The previous year's Teleflora Super Bowl commercial had Don Rickles as the voice of some insulting flowers sold in a box, highlighting the fact that Teleflora flowers are never delivered in a box. 

Teleflora aired a Super Bowl commercial during the 2009 Super Bowl for the first time in the company's 75-year history during Super Bowl XLIII on February 1, 2009. The 30-second spot aired during the second quarter.c The commercial is available for viewing below.

"Sixty percent of the flowers today are delivered in a box. Our flowers are hand-designed and hand-delivered right to your doorstep. That's the difference."—Lynda Resnick, owner of Teleflora parent company Roll Internationalhttp://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i9953839003c11ce866e7e54aabf47ace

"No one wants to see you naked!''—rude flowers in a box, in the 2009 Super Bowl adhttp://www.msnbc.msn.com/id/28971854/ns/business-business_of_super_bowl_xliii/

Teleflora is a network of over 18,000 florists in the United States. The company works in conjunction with local flower shops to process online and phone order delivery requests and assure that each flower order is delivered from fresh stock and always in a vase and never in a box.http://www.teleflora.com/press-release-66-valentines-day-superbowl-commercial.asp

Prior to Teleflora's 2009 commercial, it was approximately 20 years since the last floral company, FTD, advertised during a Super Bowl. The pioneering Teleflora Super Bowl ad promoted their "Rubies & Roses Bouquet" in a keepsake vase and featured a man giving a box of flowers to a female coworker and the flowers verbally insult her. The ad warned, "Don't send flowers in a box. You don't know what they'll say," and then directs viewers to Teleflora.com.c