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- Super Bowl XLIII was broadcast on February 1, 2009
- Kickoff was at 6: 20 p.m. ET/3:20 p.m. PT
- Network: NBC
- Teleflora joins Denny's and Pedigree as first time Super Bowl advertisersPR Week: Companies' Super Bowl Ads (January 14, 2009)
- The ad was created by Teleflora's in-house agency, Fire Station AgencyMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
- Teleflora is owned by Roll International
- Roll International also owns Fiji Water and Pom Wonderful, a pomegranate juiceMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
- Roll International spent approximately $10 million on US advertising for the Teleflora brand between January and October in 2008MediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
- Each 30 second Super Bowl XLIII commercial spot cost approximately $3 million
- FTD was the last florist to advertise during a Super BowlMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
- FTD's commercials featured NFL Hall of Famer Merlin OlsenMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
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Teleflora aired a Super Bowl commercial during the 2009 Super Bowl for the first time in the company's 75 year history during Super Bowl XLIII on February 1, 2009. Teleflora's 30-second spot aired during the second quarter.Official Site: Teleflora
Quotes
- "Sixty percent of the flowers today are delivered in a box. Our flowers are hand-designed and hand-delivered right to your doorstep. That's the difference."—Lynda Resnick, owner of Teleflora parent company Roll InternationalMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
Super Bowl and Flowers
Prior to Teleflora's 2009 commercial, it was approximately 20 years since the last floral company, FTD, advertised during a Super Bowl. The Teleflora ad promotes their "Rubies & Roses Bouquet" in a keepsake vase and features a man giving a box of flowers to a female coworker and the flowers verbally insult her. The ad warns, "Don't send flowers in a box. You don't know what they'll say." and then directs viewers to Teleflora.com.MediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)-
Teleflora Super Bowl Ad Video
- Hulu Video: Teleflora "Talking Flowers" Super Bowl Ad (Time: 0:29)
Teleflora Super Bowl Ad Questions
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