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• Teleflora aired a Super Bowl commercial during the 2009 Super Bowl for the first time in the company's 75 year history during Super Bowl XLIII on February 1, 2009. Teleflora's 30-second spot aired during the second quarter.Official Site: Teleflora

• Fast Facts

  1. Super Bowl XLIII was broadcast on February 1, 2009
  2. Kickoff was at 6: 20 p.m. ET/3:20 p.m. PT
  3. Network: NBC
  4. Teleflora joins Denny's and Pedigree as first time Super Bowl advertisersPR Week: Companies' Super Bowl Ads (January 14, 2009)
  5. The ad was created by Teleflora's in-house agency, Fire Station AgencyMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
  6. Teleflora is owned by Roll International
  7. Roll International also owns Fiji Water and Pom Wonderful, a pomegranate juiceMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
  8. Roll International spent approximately $10 million on US advertising for the Teleflora brand between January and October in 2008MediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
  9. Each 30 second Super Bowl XLIII commercial spot cost approximately $3 million
  10. FTD was the last florist to advertise during a Super BowlMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)
  11. FTD's commercials featured NFL Hall of Famer Merlin OlsenMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)

• Quotes

  • "Sixty percent of the flowers today are delivered in a box. Our flowers are hand-designed and hand-delivered right to your doorstep. That's the difference."—Lynda Resnick, owner of Teleflora parent company Roll InternationalMediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)

• Super Bowl and Flowers

  Prior to Teleflora's 2009 commercial, it was approximately 20 years since the last floral company, FTD, advertised during a Super Bowl. The Teleflora ad promotes their "Rubies & Roses Bouquet" in a keepsake vase and features a man giving a box of flowers to a female coworker and the flowers verbally insult her. The ad warns, "Don't send flowers in a box. You don't know what they'll say." and then directs viewers to Teleflora.com.MediaWeek: Teleflora to Launch Super Bowl Ad (January 8, 2009)

  
  | Merlin Olsen

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