Tata Land Rover

Categories: News | Vehicles | Luxury Cars
  • The Indian conglomerate Tata announced in late March, 2008, that it will purchase the Land Rover marque from Ford, following three months of negotiations. Also included in the deal is the purchase of the Jaguar, with a total price tag of $2.3 billion. Ford purchased Land Rover from BMW in 2000, for $2.7 billion. While the marque is among the top sellers in the United Kingdom, Ford has said that the sale is intended to help in its market struggles by allowing it to focus on its own brands.
  • Fast Facts:

    1. First Land Rover utility vehicle designed in 1947-48 by Rover company
    2. Rover was absorbed into the British Leyland combine through a series of mergers in the 1960s
    3. The Range Rover brand was introduced in US in 1987
    4. Rover was privatized and acquired by British Aerospace in 1988
    5. Sold in 1994 to BMW
    6. The Rover brand survives only in the Land Rover and Range Rover lines
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