The Indian conglomerate Tata announced in late March, 2008, that it will purchase the Jaguar and Land Rover marques from Ford, for $2.3 billion. The deal comes after three months of negotiations on issues including pension plans and supply lines. The agreement keeps Ford involved in the Jaguar product line as the supplier of the cars' motors. Ford previously bought the British auto maker for $2.5 billion, in 1989. Ford has indicated that the sale is intended to help in its market struggles by allowing it better to focus on its own brands.
Fast Facts:
- Jaguar was founded in 1922 in Coventry, England, by William Lyons
- Originally the Swallow Sidecar Company, specializing in motorcycle sidecars
- While still independent, in 1960, bought Daimler and used the name for its upmarket cars
- Became part of the British Leyland auto combine in a series of mergers in the 1960s
Tata Jaguar Blogs and Commentaries
Google Blog Search: Tata Jaguar
Autoblog: Officially Official: Tata buys Jaguar Land Rover for $2.3 billion (March 26, 2008)
The New York Times: Wheels: A New Master for Jaguar (March 26, 2008)
Huffington Post: Ford Says 'Tata' to Jaguar, Land Rover (March 26, 2008)
Chicago Tribune: The Swamp: Globe overturned: India owns Jaguar, Land Rover (March 26, 2008)
GM Inside News Forum: Ford Motor Sells Land Rover, Jaguar to India's Tata
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