Guide Note:Rick Rolling is an Internet prank whereby users are enticed to click on a misleading link, only to have it direct them to Rick Astley's music video for the 1987 hit, "Never Gonna Give You Up." Rick Rolling is a variation on a similar Internet prank called Duckrolling, in which a picture of a duck on wheels is substituted or disguised as a link to a news item or popular celebrity. Rick Rolling has since become a major Internet Meme, and the basis for numerous pranks, hoaxes and April Fools' Day jokes.