Guide Note
Seth Godin is a bestselling author, entrepreneur, blogger, and marketing guru. He is well known for his use of "permission marketing". Goden founded Yoyodyne which was acquired by Yahoo in 1998. After the acquisition Godin become Vice-President of Permission Marketing at Yahoo. In late 2005 he founded Squido, a service that allows users to easily create their own online articles. Godin lives in Westchester County, New York with his wife Helen.
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