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- Owned by LVMH, a Swiss luxury good manufacturer
- Watch price: $700 - $7000
- Founder: Edouard Heuer
- Year Established: 1860
- Industry: Watch
- Headquarters: La Chaux-de-Fonds, Switzerland
- CEO: Jean-Christophe Babin
- Motto: "Swiss Avant-Garde Since 1860"
- TAG stands for Techinques d'Avant Garde
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TAG Heuer is a Swiss watch company specializing in high end watches, phones and sunglasses. Since the late 19th century, the company has obtained numerous patents for cutting edge technology in the field of time keeping. Their watches and chronographs are noted for their precision and admired by automobile racers and athletes.
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Key Dates
- 1860: Edouard Heuer set up watchmaking workshop
- 1916: Micrograph stopwatch introduced, accurate to 1/100th of a second
- 1960: Super Autavia dashboard chronograph introduced to keep track of times for racing cars
- 1962: John Glenn wore a TAG Heuer stopwatch when he orbited the Earth
- 1980: Official timekeeper of the Moscow Olympics
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Tag Heuer Questions
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How to add tags on Mahalo? 2 AnswersHi @ditesco I think I can help. Tags are for collecting questions that are similar in subject matter or category. They allow a user to search for answers perta... read more




