Taco Bell is set to air a 30-second commercial featuring Charles Barkley during the 2010 Super Bowl. The 2010 Super Bowl Taco Bell ad is part of an ongoing promotion for the NBA Five Buck Box. Leading up to the Super Bowl XLIV, Barkley starred in a series of 'teaser' commercials where he, as "Sir Charles", was seen preparing an ode to the special value meal.http://www.qsrweb.com/article.php?id=17176&na=1&s=2
The 2010 Super Bowl Taco Bell ad will be featured across the United States until March 7, 2010. The campaign for the Five Buck Box began on January 28, 2010, when commercial-teasers showed Barkley as "Sir Charles" preparing a poem about the Five Buck Box. When Barkley gets close to perfecting his poem, the commercial ends and it reads "Stay Tuned."http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121643
Past Taco Bell Super Bowl Ads
Taco Bell's 2007 Super Bowl commercial was a memorable classic: two African lions watching a group of campers, picking their favorite camper and practicing pronouncing the Spanish term for "roasted beef" ("Say it sexy, like Ricardo Montalban: carrrne asada"). In 2008, Taco Bell advertised their fiesta platter for the office, with a mariachi band forcing a couple of office wonks to enjoy their lunch. Hola!
Taco Bell aired a commercial during the during Superbowl XLIII on February 1, 2009. The ad features a man who pursues a woman. They meet at a party. Immediately after leaving the party, he calls her. They go to Taco Bell. He then has her meet his parents. The campaign is centered around the idea that waiting is "overrated".
Taco Bell Super Bowl XLIII Ad Video
- Hulu Video: Taco Bell "Overrated" Super Bowl Ad (Time: 0:29)