Taco Bell Super Bowl Ad 2010

Taco Bell's Super Bowl ad for 2010, featuring Charles Barkley, will air during the Super Bowl XLIV on February 7, 2010. The 30-second commercial is a promotion for the new NBA Five Buck Box. Taco Bell's NBA Five Buck Box includes five "All Star" items and is available in two options; the Volcano Box and the Cheesy Gordita Crunch Box.http://www.qsrweb.com/article.php?id=17176&na=1&s=2

The 2010 Super Bowl Taco Bell ad will be featured across the United States until March 7, 2010. The campaign for the Five Buck Box began on January 28, 2010, when commercial-teasers showed Barkley as "Sir Charles" preparing a poem about the Five Buck Box. When Barkley gets close to perfecting his poem, the commercial ends and it reads "Stay Tuned."http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121643

In addition to the Taco Bell television ad that airs during the game, there will be similar 60-second, 45-second and 30-second radio versions.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121643

About the Five Buck Box

Taco Bell's Five Buck Box is a meal that includes 5 "All Star" menu items. The meal comes in an NBA-themed serving box with an NBA Big Box medium sized drink. The Big Box comes in two varieties. One is a Cheesy Gordita Crunch Box that comes with a drink, a Cheesy Gordita Crunch, a Burrito Supreme, a Crunchy Taco and Cinnamon Twists. The other is the Volcano Box, it includes a Volcano Taco a Volcano Double Beef Burrito, a Crunchy Taco, Cinnamon Twists and a drink.The official TacoBell.com website links to a "5 Seconds with Sir Charles" video series, but before the big game, the link took users to a Taco Bell Super Bowl commercial from a prior year.http://tacobell.com/bigbox/