Gidget the chihuahua gained fame as the star of a series of commercials for the fast-food Mexican restaurant chain Taco Bell. The long-running commercials featured Gidget speaking the tagline: "Yo quiero Taco Bell."
Gidget died on July 21, 2009, after suffering a stroke. She was 15 years old. She had also appeared in commercials for the Trivial Pursuit game, and in the film Legally Blonde 2.