On July 7, 2009, the Sci-Fi Channel will be changing its name to SyFy, which is part of a re-branding campaign that will separate the channel from its competitors. The new move allows the network to have trademark rights to its name, and will feature a new slogan, "Imagine Greater," which will replace the old saturn logo
Starting on March 16, 2009, the network begins presentations to advertisers for the upcoming television season. This will last over the course of the month, and will give the network a chance to introduce their new name and image.The New York Times: Sci Fi Channel Has a New Name: Now, It’s Syfy (March 15, 2009)
July 7 Launch
The launch for the new channel is scheduled for July 7, 2009, and will coincide with the premiere of the new series Warehouse 13. The new show is a dramady set in the present day, and takes place in a government facility that stores supernatural objects and mysterious relics. Since the show is intended to reflect the new direction the channel is moving towards, which is intended to be fun and more accessible, it became the perfect opportunity to introduce the channel's new name and branding campaign.TVWeek: Sci Fi Channel Aims to Shed Geeky Image With New Name (March 16, 2009)
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The new name is intended to be less "geeky" and more accessible to a wider viewing audienceTVWeek: Sci Fi Channel Aims to Shed Geeky Image With New Name (March 16, 2009)
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The new slogan is
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Intends to branch out into new business ventures such as games and publicationsThe New York Times: Sci Fi Channel Has a New Name: Now, It’s Syfy (March 15, 2009)
