Sweet'n Low (trademarked as
Sweet'N Low) is a brand of
artificial sweetener from granulated
Saccharin,
dextrose and
cream of tartar. It was invented and first introduced in 1957 by
Benjamin Eisenstadt and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the
sugar packet, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The name "Sweet'n Low" itself derives from an 1863 song by Sir
Joseph Barnby, which took both its title and lyrics from an
Alfred Lord Tennyson poem, entitled
The Princess: Sweet and Low.
Sweet'n Low is U.S. Patent 3,625,711. Their trademark of words "Sweet'n Low" and musical staff is U.S. Trademark registration No. 1,000,000. The Pink Panther cartoon character has been the mascot for the brand since 2001. He appears on the packaging and marketing, and has appeared on the product's television commercials. Sweet'n Low is manufactured and distributed in the United States by Sugar Foods Corporation and in the United Kingdom by Dietary Foods Ltd. Other products by the makers of Sweet'n Low include Sugar in the Raw and Stevia in the Raw.
Sweet'n Low has been licensed to Bernard Food Industries for a line of low-calorie baking mixes.