The Super Bowl is the annual championship game of the National Football League. The New Orleans Saints won the 2010 Super Bowl, defeating the Indianapolis Colts at Dolphins Stadium in Miami, Florida. Super Bowl XLV will take place on February 6, 2011, at the new Cowboys Stadium in Arlington, Texas, to determine whether the Saints can repeat or if a new champion will be crowned in the 2010 NFL season.http://sports.espn.go.com/nfl/news/story?id=2878922

Following the Super Bowl in Arlington, Super Bowl XLVI will be held at the RCA Dome in Indianapolis, Indiana, and Super Bowl XLVII will take place in the Louisiana Superdome in New Orleans, Louisiana. The location for Super Bowl XLVIII is the new Meadowlands Stadium in East Rutherford, New Jersey, home of the New York Jets and New York Giants.http://www.profootballhof.com/history/general/super_bowl_sites.aspx

The first Super Bowl was held on January 15, 1967, shortly after the merger between the American Football League and the National Football League. The actual term Super Bowl did not come into effect until Super Bowl IV when the Kansas City Chiefs upended the Minnesota Vikings by a count of 23-7. The first three Super Bowls were simply titled World Championship Game on the tickets.http://insidesocal.com/tomhoffarth/archives/2009/02/nbcs-super-bowl.html

The term Super Bowl was coined by then Chiefs owner Lamar Hunt after watching his children play with a super ball. That ball is now in the Pro Football Hall of Fame for its contributions to the National Football League.http://www.profootballhof.com/story/2005/1/1/280/

The Green Bay Packers won the first two Super Bowls convincingly, defeating the Chiefs 35-10 and then dispatching the Oakland Raiders 33-14. The first American Football League victory came in Super Bowl III when the New York Jets, led by Joe Namath and his brash guarantee that his team would be victorious over the heavily favored Baltimore Colts, stunned the football world with a 16-7 victory.http://insidesocal.com/tomhoffarth/archives/2009/02/nbcs-super-bowl.html http://www.nfl.com/superbowl/history

The Pittsburgh Steelers have won the most Super Bowls of any franchise with six, while the Dallas Cowboys and San Francisco 49ers have won five apiece. Only four franchises have never been to a Super Bowl: the Cleveland Browns, Detroit Lions, Jacksonville Jaguars and Houston Texans. The Buffalo Bills own the record for the most consecutive appearances with four, when they represented the American Football Conference in Super Bowls XXV, XXVI, XXVII and XXVIII.http://www.nfl.com/superbowl/history

Super Bowl XLIV knocked off the final episode of M*A*S*H as the most watched television program in United States history, drawing an estimated 106.5 million viewers. Super Bowls now hold eight of the top ten slots all time, with only the XVII Winter Olympics on February 23, 1994, interrupting.http://abcnews.go.com/Entertainment/saints-colts-super-bowl-most-watched-telecast/story?id=9780233

Due to the Super Bowl being the most widely viewed television program of the year, companies pay millions of dollars for precious advertising time during the broadcast.http://www.cbsnews.com/stories/2010/01/11/sportsline/main6082591.shtml This results in some of the most-memorable commercials of the year.http://msn.foxsports.com/nfl/story/10-best-Super-Bowl-commercials-0207210 The price for a 30 second spot dipped slightly to $2.8 million during Super Bowl XLIV.http://www.cbsnews.com/stories/2010/01/11/sportsline/main6082591.shtml

Halfway through each Super Bowl, an extravagant show is held, commonly with the top musical acts at the time performing. This show came under fire in 2004 in what was dubbed a 'wardrobe malfunction' at Super Bowl XXXVIII during a performance by Justin Timberlake and Janet Jackson. That incident led to the NFL banning MTV from having any part in future halftime shows and to CBS being fined $550,000, though it was later rescinded.http://seattletimes.nwsource.com/html/othersports/2008065154_cbs22.html

The Who provided the halftime entertainment at Super Bowl XLIV. Other performers to take advantage of the Super Bowl spotlight include U2, Bruce Springsteen, Michael Jackson, Aerosmith, Britney Spears, the Rolling Stones, and Tom Petty and the Heartbreakers.http://www.thirdage.com/news/black-eyed-peas-confirmed-super-bowl-performers_11-26-2010